97.9 The Loop

Chicago’s Classic Rock Station

35 YEARS AND STRONGER THAN EVER
The Loop has been  Chicago’s heritage rock station for 35 years featuring the best decades of rock music.  With a dynamic on-air lineup rocking Chicago 24/7, The Loop truly is Chicago’s Classic Rock Station, where every song is a classic!

IMPRESSIVE GROWTH & REACH
In January of 2011, The Loop switched from an active rock format to a more mass appealing classic rock format.  By going back to our roots, and playing more of the classics, The Loop has seen expediential growth and is now one of the top cuming stations in Chicago reaching more than 1.4 million listeners.

LOYAL LISTENERS
Chicagoans love The Loop and The Loop loves Chicago!  The Loop is one of the most preferred stations in Chicago across multiple demographics including A25-54 and A18-49

LISTENER INTERACTION
The Loop is very promotionally active and an industry leader in reaching listeners in new and innovative ways that go beyond traditional radio. The Loop’s active listeners are engaged in the content and encouraged to interact through a combination of FOREGROUD rock and entertaining personalities.

Have questions? Reach out to Jim Richards today!

Station Website: wlup.com

Facebook: https://www.facebook.com/979TheLoop

Twitter: http://twitter.com/979TheLoop